LocalHQ partnered with JGB Groundwork to improve their local search visibility and generate consistent, high-intent enquiries within their service area. The objective was clear: dominate Google Search and Maps for core groundwork-related keywords in and around Reading, while increasing calls and website engagement.

Following a targeted local SEO and Google Business Profile optimisation strategy, results grew significantly over the reporting period. Total profile views increased by 301%, reaching 3,091 views, while website clicks rose by 185% to 308 visits. Most notably, phone calls increased by 213%, generating 50 direct enquiries from Google alone.

Search visibility was driven primarily through Google Search, accounting for 80% of impressions, with Maps contributing a further 20%.