Fake Google reviews are exactly what they sound like: bogus testimonials posted on a business profile. They're designed to do one of two things – either artificially boost a company's own reputation or, more maliciously, to tear down a competitor's. These can be anything from dodgy five-star ratings that have been paid for to coordinated […]
A Practical Guide to Reputation Management for Small Businesses
Reputation management for a small business is really about one thing: actively looking after how people see your brand online. It’s about keeping an eye on customer reviews, getting back to people when they leave feedback, and building a positive presence that brings in new customers and keeps the regulars coming back. Think of it […]


