Have you ever searched for something on Google Maps and wondered why one local café pops up first, while another, seemingly just as good and only a street away, is nowhere to be seen? It’s not random. The secret is understanding the three core pillars that Google’s local algorithm is built on: Relevance, Distance, and […]
To get your Google Business Profile categories right, you have to start with a simple but crucial distinction: what your business is versus what your business does. Think of it this way: your primary category defines what you are at your core (like a 'Plumber'). This carries enormous weight with Google. Everything else you offer […]
