So, what exactly is a Google My Business reporting tool? Think of it as a specialised software platform that pulls in all the performance data from your Google Business Profile, organises it, and presents it in a way you can actually use. Instead of getting bogged down in confusing spreadsheets, these tools give you a […]
Local rank tracking is all about keeping tabs on how visible your business is to potential customers in very specific geographic areas. It’s not about your overall website ranking across the country. Instead, it’s about knowing precisely where you show up on Google Maps for someone searching just down the road, or in the next […]
Think of posting on your Google Business Profile as a direct line to local customers, right at the moment they’re searching for you. It’s like having a live bulletin board on the world's biggest search engine, perfect for sharing timely updates, special offers, and news. Why Posting on Your Google Business Profile Matters As you […]
Reputation management for a small business is really about one thing: actively looking after how people see your brand online. It’s about keeping an eye on customer reviews, getting back to people when they leave feedback, and building a positive presence that brings in new customers and keeps the regulars coming back. Think of it […]
Managing online reviews isn't just about damage control; it's a fundamental process of monitoring, responding to, generating, and understanding the customer feedback you receive across all digital platforms. Done right, this proactive strategy builds trust and drives sales. When negative feedback inevitably appears, handling it well protects your reputation and hands you incredibly valuable insights […]
Getting more Google reviews really boils down to two simple things: asking happy customers for feedback at the right time and making it dead simple for them to do it. That’s the secret sauce. Get this right, and you'll turn a trickle of feedback into a steady, reputation-building stream. Why Google Reviews Are a Game-Changer […]
If you've ever wondered why some businesses pop up in the Google Maps 'local pack' and others don't, it's not down to luck. It's strategy. Getting your business to rank higher on Google Maps really boils down to three core principles: a meticulously optimised Google Business Profile (GBP), absolute consistency in your business information across […]
Getting your business onto Google Maps is simpler than you might think. The whole process boils down to creating or claiming your free Google Business Profile, running through a quick verification, and then fleshing out your details. It’s a small effort for a huge reward: visibility to millions of potential customers searching in your area. […]
Let’s cut to the chase: local citations are simply online mentions of your business’s key information. We’re talking about its Name, Address, and Phone number—often called ‘NAP’ for short. Think of them like digital breadcrumbs. Each time your business details appear online, it’s another crumb dropped on the path that leads both customers and search […]
So, what is local search optimisation all about? Put simply, it’s the process of making your business pop up when people nearby are searching for what you offer. Think about searches like ‘cafe near me’ or ‘plumber in Manchester’ – that’s local search in action. What Is Local Search Optimisation Anyway? Picture your business as […]
