To get your Google Business Profile categories right, you have to start with a simple but crucial distinction: what your business is versus what your business does. Think of it this way: your primary category defines what you are at your core (like a 'Plumber'). This carries enormous weight with Google. Everything else you offer […]
When we talk about Google Business Profile SEO, what we're really talking about is getting your business seen in local searches and on the Google Maps "Map Pack". It's the art and science of fine-tuning your profile with the right information, keywords, and active management to pull in local customers right here in the UK. […]
Your Google Business Profile (GBP) Click-Through Rate tells you a simple but crucial story: are local searchers just seeing you, or are they actually engaging? It's the percentage of people who, after finding your profile on Google Search or Maps, take that next step—whether it's calling you, visiting your website, or asking for directions. A […]
Your Google Business description is your chance to shine. Think of it as a 750-character sales pitch that needs to pull double duty: it has to win over potential customers and prove your relevance to Google's algorithm. The trick is to summarise your core services, show off what makes you unique, and cleverly weave in […]
