Think of verifying your Google Business Profile as the first, most essential step in claiming your digital shopfront. It's how you prove to both Google and your customers that you're a real, legitimate business. This simple act unlocks a whole suite of tools vital for any local SEO effort, usually done through a quick postcard, […]
If you've ever wondered why some businesses pop up in the Google Maps 'local pack' and others don't, it's not down to luck. It's strategy. Getting your business to rank higher on Google Maps really boils down to three core principles: a meticulously optimised Google Business Profile (GBP), absolute consistency in your business information across […]
