Google Business Profile Categories: The Selection Strategy That 90% Get Wrong

Your Google Business Profile (GBP) categories are simply the labels you choose to tell Google what your business actually does. Think ‘Restaurant’, ‘Plumber’, or ‘Solicitor’. Simple, right? But these aren’t just tags for your profile; they’re a critical sorting mechanism for local search, directly influencing when and where you show up in Google Maps and […]

How to Optimise Google Business Profile: Step-by-Step Tutorial (With Screenshots)

Optimising your Google Business Profile is all about mastering the details. It’s a process of methodically filling out every section, selecting the right business categories, uploading high-quality photos and videos, and actively engaging with customers through reviews and questions. Get this foundation right, and you’ll become far more visible and trustworthy to both Google and […]

The Complete Google Business Profile Optimisation Guide (2026)

Related Articles Google Business Profile optimisation is, quite simply, the art of making your free business listing on Google work harder for you. It’s all about fine-tuning your profile to grab as much attention as possible in local search results, like Google Maps and the all-important ‘local pack’. This means actively managing your business info, […]

What Is Google Business Profile and How Does It Work

Think of a Google Business Profile (GBP) as your business’s digital front door. It’s a completely free tool from Google that lets you control how your business shows up on Google Search and Maps. Gone are the days of the Yellow Pages; this is its dynamic, interactive replacement. Your Digital Welcome Mat Imagine someone nearby […]

A UK Guide to Managing Multiple Google Business Listings

It’s a scenario I see all the time: a business has multiple Google Business Listings for a single location, and instead of boosting their online presence, it’s actively hurting it. This common mistake doesn't strengthen your brand; it just confuses potential customers and splits your SEO power, making it incredibly difficult for people to find […]

How LocalHQ Can Help Estate Agents Get More Customers

LocalHQ is designed to help estate agents get more customers by turning their Google Business Profile into a serious lead-generation tool. It’s not just about having a listing; it’s about making that listing work for you. By using smart AI-driven optimisation, automated review management, and precise local rank tracking, LocalHQ ensures your agency pops up […]

Instant Google Business Audit