You’re probably in one of two situations right now. Either reviews are arriving across Google, Facebook, Trustpilot and a couple of industry sites, and nobody in the team is sure who’s meant to reply. Or you’ve already got a process, but it relies on inbox rules, spreadsheets and somebody remembering to check platforms manually before […]
Fake Google reviews are exactly what they sound like: bogus testimonials posted on a business profile. They're designed to do one of two things – either artificially boost a company's own reputation or, more maliciously, to tear down a competitor's. These can be anything from dodgy five-star ratings that have been paid for to coordinated […]
Reputation management for a small business is really about one thing: actively looking after how people see your brand online. It’s about keeping an eye on customer reviews, getting back to people when they leave feedback, and building a positive presence that brings in new customers and keeps the regulars coming back. Think of it […]
